Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Ford cuts 2010 prices by up to 15%

Ford has cut prices of its big cars by up to 15% By Tim Pollard Motor Industry 26 March 2010 12:00 Ford today announced sweeping price cuts across its large car range – lopping up to 15% off the price of models such as the Mondeo, S-Max and Galaxy. The news comes after Ford raised price four times in the past year.The Blue Oval has drawn criticism in the past for artificially high list prices, which have penalised business buyers. In the UK, company car tax is calculated by the P11D price which is based on the list price, not the transaction price, and 70% of large Fords are bought by fleets.Private buyers have historically scored large discounts on big Fords, as did corporate buyers – making many question the need for higher list prices.

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory

Lotus Exige LF1 Limited Edition – one for every Lotus F1 victory It’s a nice idea to build a limited edition car – the Lotus Exige LF1 – to celebrate very one of the 81 victories Lotus has enjoyed in F1, but it does make you wonder if Lotus has done it because they’re never likely to win again (and if they do, do they produce another LF1?). Still, Lotus has pulled out the icon JPS livery for the Lotus Exige S (from the days cigarettes could be advertised) to give the LF1 a pretty paint job of black and gold (with added red bits) including a black and gold Lotus badge up front and a contrast stitched interior with F1 logos on the seats. Also interesting is that each car will receive a plaque commemorating each individual victory, from the 1960 win at Monaco with Stirling Moss behind the wheel to the last in Australia in 2013 with Kimi Raikkonen.